I used a general description of the bakery including the city/location and the main business product (wedding and specialty cakes). This was pretty easy to set up. I need to do more research on meta tags though to ensure they are working as efficiently as possible.
I registered my site on Google, AddMe.com, and Submit Express (which added it to various search engines). In addition to these tools, I would add the website to the business Facebook + Twitter pages. There is a lot of traffic to business social media pages, so this would encourage those visitors to go to the page to seek more information.
Registering the site with Search Engines was a lot easier than I expected. I figured it would take days and tons of approvals to get the site registered.
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